About Ad Astra's Leadership

Tom Shaver is the founder and CEO at Ad Astra, which launched in 1996. He is responsible for Ad Astra's strategic vision. Tom is the leading industry expert on strategic scheduling of academic resources to improve student Degree Velocity, retention, completions, and financial sustainability of academic programs. Prior to his work at Ad Astra, Shaver was a partner at The Shaver Partnership, his family's architectural and consulting firm.

Sarah is a seasoned professional with a proven track record in identifying and managing strategic partnerships that drive organizational success. She has expertise in scaling professional development initiatives through partnerships that deliver education and technical assistance in areas of Ad Astra’s expertise. Additionally, Sarah has played a pivotal role in fostering state policy relations, ensuring alignment with industry and state initiatives to advance the company's mission.

Sarah began her career in education before transitioning to Ad Astra in 1999. Over the years, she has held various leadership roles within the organization focusing on growth and expanding the ecosystem of solutions available to higher education institutions. Sarah is dedicated to scaling knowledge and solutions to institutional leaders aimed at improving completion outcomes and ensuring institutional financial sustainability in today’s evolving higher education landscape. A proud Kansas State University Wildcat, wife, and mother of two teens, she combines her passion for education with a commitment to driving impactful change.

Sue began her career with Ernst & Young and later spent 10 years as a manager in the insurance industry. In 2002, Sue joined Ad Astra and has been instrumental in establishing the company's financial foundation and growth opportunities. Sue graduated from the University of Kansas with a B.S. in Accounting and Business Administration.

Pat joined Ad Astra in 2020 and is currently the Chief Services Officer. In this role, he leads Ad Astra's services teams including, Onboarding, Technical Support, Consulting, and Cloud Operations. His experience includes executive leadership positions with several other SaaS and consulting organizations including Perceptive Software/Lexmark and Clarkston Consulting. Pat obtained a B.S. degree in Mechanical Engineering from Lafayette College and began his career as a Consultant with Andersen Consulting in New York City.

Sasha Victorine, Ad Astra's Chief Revenue Officer, is an accomplished leader in formulating growth strategies and building top-tier revenue teams. Since joining in 2023, he's been pivotal in developing and implementing effective go-to-market strategies. His client-centric approach and skill in translating solutions into client value are integral to his leadership across Sales, Marketing, Rev Ops, Data Analytics, and Client Success. A UCLA Economics graduate, Sasha's expertise continues to drive Ad Astra's success.

A software engineer and technology leader of more than 30 years, Geoff joined Ad Astra in 2018 from an InsureTech startup that experimented with a managerless organizational structure known as Holacracy®. He believes that building great software requires a leader to care more for the system that builds the technology than the technology itself. In his role, Geoff is focused on creating an environment that makes space to celebrate and embrace Ad Astra's core values which allow his extremely talented technology team to transform the way Ad Astra develops software.

Karen joined Ad Astra in 2022. She ensures our people practices align with the organization’s mission and strategy and supports an environment that fosters a compelling team member experience, bringing to life our core values. Karen’s leadership experience spans a variety of companies in various stages of growth and maturity including Cerner (Oracle), Hallmark, and GEHA. Karen believes every individual brings unique talents and perspectives. She finds joy in helping team members understand their gifts and how to further develop them for greater success. A native Iowan, Karen obtained her B.S. in Business Administration from Iowa State University.

Since 1998, Jackie has been responsible for developing and preserving Ad Astra's unique company culture. In her role, she encourages Ad Astra leaders to make purposeful choices that create a culture where people are inspired, challenged, and able to grow in their God-given talents. Jackie leads Ad Astra's social responsibility programs and excels at facilitating opportunities for associates to support and serve their communities, especially in the higher education space.

Meet Maizey, the Chief Happiness Officer at Ad Astra. Maizey is a loyal and lovable golden retriever who has been brightening up the office with her wagging tail, seasonal wardrobe, and comic timing since she was a puppy. As the C.H.O., Maizey's main duty is to spread joy to employees, and she does so with great enthusiasm. Whether it's snuggling up to a coworker for a midday nap or leading a team in a game of catch, Maizey never fails to bring a smile to everyone's face. A proud member of the Astra family, Maizey is dedicated to making the workplace a “bark less, wag more” environment for all.